Headlining Jon Penberthy · Hosted by Adam StottThe secrets of millionaires, billionaires, dragons and business icons.
A two-day, in-person masterclass. Absorb the lessons behind billions of pounds of sales, and turn them into a plan to scale your own business.
Jon Penberthy: a master of his trade
Most people who teach marketing have never had to fill their own diary. Jon has done it for over ten years, for his own business and for the coaches, consultants and experts he works with.
Jon Penberthy
Jon built a system that joins paid ads, webinars and phone sales into one machine for winning clients online. He founded AdCon, a London marketing conference, and he's been a guest on Adam's podcast.
- How to bring the right people to you with paid ads
- How to turn a webinar into your best salesperson
- How to close on the phone without feeling like you're selling
Adam Stott
Adam hosts Business Icons with the BBE coaching team and brings the Simple Replicable Business Model: the five parts behind a business that runs without you.
You built it. Now it can't grow without you.
Every question lands on you
You're the engine, the decision-maker and the fixer. Step away and the business slows down.
Revenue is up. Freedom isn't.
You're busier than ever, and the next level still isn't clear.
Your advice comes from people who haven't done it
Plenty of opinions. Very few from people who've built what you're building.
It's lonely at the top
There's nobody inside the business to think the big decisions through with.
The best of hundreds of icons. Two days. One plan for your business.
Most people never learn from the legends. They can't get close enough.
For ten years, dragons, billionaires and A-list founders have joined us on stage and on our podcast. We kept the best of what they said. Business Icons brings it into one room for two days, alongside Adam's scaling model and a headliner session with Jon Penberthy.
Their lessons come from recorded interviews at past BBE events and on the BBE podcast, played and unpacked in the room.
Leave with a plan, not a notepad.
Adam's scaling model
The Simple Replicable Business Model: five parts, from your foundations to your operations, mapped to your business.
Lessons from the dragons
How they spot the opportunity, protect the cash and decide what's worth scaling.
A 90-day plan
Your next three moves, written down before you leave the room.
A better room
Two days with owners who are building too. The people you meet here pick up the phone later.
Two days. One room.
Every session has the same shape: the model, an icon's lesson, then time on your own business.
Build the model
- Adam breaks down the Simple Replicable Business Model
- Scaling lessons from the dragons, on the big screen
- Find the one constraint holding your growth back
Think like an icon
- Brand, sales and operations, the way the icons built theirs
- Headliner session: Jon Penberthy, live in the room
- Leave with your 90-day plan
What the icons say about BBE
Entrepreneurs are lonely people. They all need a bit of guidance, a bit of mentorship. If you’re an entrepreneur and you want to lean on somebody, Business Icons is a great thing to join.
If you’re a business owner and you’ve never heard of Big Business Entrepreneurs before, where have you been? This could be the one thing that really changes the dial for you.
The best piece of advice I was ever given was to surround yourself with brilliant people. And I think Big Business Entrepreneurs does exactly that.
If you’re thinking of coming to Business Icons but you haven’t booked yet, I’d really strongly recommend that you do. The energy, the buzz in the room, the network that you get, I just think is out of this world.
And from the room
“So much inspiration and so many ideas from Adam and Steve. I really recommend it.”
“I've come away with so much valuable information, and strategies I'm going to implement in my business.”
“The method works. If you're not in it, you cannot win it.”
Secure your seat
Your seat
- Both days at Business Icons
- The best lessons from the dragons and icons
- A headliner session with Jon Penberthy, live
- Two days with owners who are building too
Your questions answered
Who is speaking live?
Jon Penberthy headlines live, in the room, and Adam Stott hosts with the BBE team. The other icons on this page appear through recorded interviews from past BBE events and our podcast.
Do I need to register?
Yes. Seats are allocated on registration, so book yours and we'll email your ticket straight away.
Who is it for?
Business owners who want to grow and know too much still depends on them. Every session ends with time to apply it to your own business.
What happens after I book?
Your ticket arrives by email straight away. Our team will also call to confirm your seat.
